Sudor Agency is a booking agency representing a wide range of artists, connecting them with concert opportunities and events. They needed a strong visual identity—both for the agency itself and for each artist on their roster. We developed a cohesive system based on the brand’s core colors, designing a unique illustrated face for each artist. These visuals incorporated gradients and, in some cases, textures that subtly referenced sweat, aligning with the agency’s raw and energetic spirit.